I didn’t have any clue about gurus or the ’60s. I 
didn’t come from the ’60s and I didn’t go through 
the ’60s revolution like an American would. I came 
from Europe. And though I met McLuhan in ’68, at 
the time when Europe was going through a 
revolutionary stage “mai soixante-huit,” and all 
that, I wasn’t prepared for that at all. Because I 
was not in the fermentation period in Europe and I 
was not in the fermentation period in North 
America.

So, coming on McLuhan after having listened to 
Frye and to Robertson Davies and to French 
professors in the French department, was a radical